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Social Media.

Brett is highly advanced in content creation and social media management for several key social networks. He actively manages the entire social media presence of Pathloom, a Bay Area technology startup designing the first all-in-one app for outdoor trip planning. He brings deep experience in paid and promoted posts across Instagram, TikTok LinkedIn, Facebook, Twitter, and Google display ads. A seasoned marketing strategist, Brett brings expertise in messaging, trending content, audience identification and optimization, consistency of branding, and more to grow brands social media communities.

Work Samples:

Content Creation

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  • Skills - Social Media Content Creation, Copywriting
  • Software - Instagram, Tiktok, Facebook, Twitter, Pinterest, YouTube, LinkedIn, Adobe Creative Suite
  • Description - Responsible for promoting user acquisition and brand growth with the creation of many forms of digital media to reach multiple audiences across several key platforms

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Content Strategy (Organic/Paid)

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  • Skills - Social Media Content Strategy
  • Software - Social Media Platforms
  • Description - Responsible for constructing and maintaining a high-level social media calendar of organic and paid campaigns with a specialized strategy for each of 7 different social media channels

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Community Building/Engagement

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  • Skills - Community Building, Outbound Organic Engagement, Brand Loyalty, Referral Marketing
  • Software -  Social Media Platforms
  • Description - Responsible for maintaining a devoted group of loyal supporters and engaging with them on social media to promote testimonials, referrals, and an overwhelmingly positive brand association overall

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Video.
Web Design.
Investor Collateral.
Podcast Production.
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